2024 Grammy Nominations.
This sequence opened coverage of the 2024 Grammy Nominations on the Today Show. The objective was to establish a clear, recognisable visual identity for the segment while maintaining consistency with the Grammys' established branding.
The design brought together nominee footage within a structured environment that supported legibility and pacing. Motion, lighting, and depth were used to frame the story rather than distract from it, ensuring the opener functioned effectively within a live broadcast context.
Credits
Company: Today Show
Motion Design & Art Direction: Helen Wang
Producer: Lachlan Grant
Software: After Effects, Photoshop, Media Encoder
Song: Fortnight by Taylor Swift ft. Post Malone