Qantas: profits & loss.

This infographic visualised Qantas' significant financial turnaround, moving from major losses to record profits.

I integrated a 3D model of a Qantas plane in flight. I wanted to show the plane flying past it's financial statistics, and using the clouds and the weather to depict the mood. By creating depth by allowing the aircraft to pass dynamically around the text I was able to depict the figures as something the company is flying past.

This visual metaphor instantly communicated the airline's "return to clear skies," making dry financial data feel tangible and triumphant for the viewer.