Federal Election 2025.
As the 2025 Federal Election approached, this explainer was designed to help audiences understand the national political landscape by clearly visualising polling data across electorates.
The brief was to translate complex, evolving data into a format that was geographically accurate, easy to interpret, and suitable for live broadcast coverage. Using GeoLayers in After Effects, I built a data-accurate national map to ensure electorates were represented in their correct geographic context, allowing viewers to meaningfully connect data with place.
Clear colour-coding and restrained motion were used to distinguish party positioning and highlight key shifts without overwhelming the audience. The focus was on clarity, legibility, and editorial neutrality, supporting viewers in following the story as it unfolded on election night.
On Election night this explainer reached an audience of 1.78 million viewers.
Credits
Company: 9News
Motion Design: Helen Wang
Producer: Daniella Scotti
Reporter: Liz Daniels
Software: After Effects, Photoshop, Media Encoder, Cinema 4D, Geolayers 3
